LINE is a veteran-owned British golf brand built on a simple idea: great golf gear shouldn't have to cost a fortune.
Golf can be an expensive game, and we believe you shouldn't have to pay a premium simply for the name on your kit. We're building LINE to offer well-designed, performance-focused golf products at prices that make sense.
As a veteran-owned brand, we're particularly passionate about supporting the tri-service golfing community and veterans. Golf is a huge part of life for many serving personnel and veterans — whether that's competitive service golf, a weekend fourball, or simply getting out on the course after a long week.
We want LINE to be a brand that gives that community good-quality gear, without the premium price tag.
But LINE isn't just for those who have served.
We're building a brand for any golfer who cares about performance, value and looking good on and off the course. From the first tee to the 19th hole, our aim is to create products that work on the course and fit into everyday life.
We're starting with headwear, with apparel and golf balls already in development, and our ambition is to continue growing the range with products we'd genuinely want in our own golf bags.
We're starting small, listening to golfers and building LINE one product at a time.
Good gear. Fair prices. Your game.