LINE is a service-owned British golf brand built on a simple idea: great golf kit shouldn't have to cost a fortune.
When I started playing golf, money was the biggest limiting factor. Between buying clubs, bags and putting balls in trees that had my wife furious at how much I was spending every month. Playing in Primark chinos and a random polo shirt I had in my wardrobe, I looked out of place next to my DP World Tour looking mate.
Premium branded products have either been unaffordable or left me disappointed and skint. This made me a golfer who plays with an unbranded bag, small-branded irons and mixed wedges. Seeing this gap drove me to build something that was premium AND affordable to the average golfer.
LINE was created to bring affordable kit, but without sacrificing performance. We are committed to working with manufacturers to produce the best apparel we can, sourcing high-quality sporting fabrics.
Golf is an expensive game, and we believe you shouldn't have to pay a premium simply for the name on your kit. With LINE, you don’t have to break to bank to look the part and most importantly, enjoy the game.
Find Your Line.