Golf is growing massively, and with social media, a big element has become looking the part. This is partly why we started LINE; Give golfers good looking kit without paying big brand prices.
As a service-owned brand, we are particularly passionate about supporting the tri-service and veteran golfing community.
We know golf is a huge part of life for many serving personnel and veterans — whether that's competitive service golf, a Wednesday sports afternoon fourball, or simply getting out on the course after a long week. Mess funds, sports lotteries, beer tokens and PAYD all add up each month.
We want LINE to be a brand that gives that community good-quality gear, without the premium price tag.
But LINE isn't just for those who have served.
We're building a brand for any golfer who cares about performance, value and looking good on and off the course. From the first tee to the 19th hole, our aim is to create products that work on the course and fit into everyday life.
We're starting small, but our ambition is high. Our mission is to: grow the range, keep the quality high, keep the prices fair and build a brand around the people who play the game no matter what they play off.
Our ambition is to continue growing the range with products we'd genuinely want out on the course. We have started strong with headgear, exceeding all expectations. LINE already has more products in development – premium polos and apparel for the upcoming colder months will be available soon. Beyond this, a premium golf ball is being designed and tested that will give you the distance off the tee and the spin around the green.
We're starting small, listening to golfers and building LINE one product at a time.
Find Your Line.